South African Telecom Case Study

Project background

While browsing the Obviously.ai website, I discovered that it was a treasure trove of valuable content and information.

However, I believed that much of it could be repackaged to tell a story, thereby providing the same information in a more compelling fashion.

Creative process

The existing case study that I drew my inspiration from didn't provide much in the way of personal details. As a result, I had to extrapolate what I could from the information I had.

I took the data on the page and colored it with emotion as much as I could. The problem became more frustrating, the solution became more of a relief, and the entire process was painted to be as effortless as possible.