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Website copy that aimed to portray a familiar product in a brand-new light.

In the early days of Covid-19, I wrote an email touting a probiotics supplement as a way to protect against the virus.

This email was sent to people who added a supplement to their cart but left without purchasing.

A welcome email sent to new subscribers of a health blog.

I was tasked with taking an existing case study and expanded upon it to tell more of a story.

A sales email for a dog training course. This was high-pressure copy for users with an extremely pressing issue.