Content Promotion Landing Page

Project background

This landing page was built for a tech company that specializes in HR software.

They had invested quite a bit of time and money into developing a guide to modernizing the hiring process, but were having difficulty finding traction.

As part of an overarching promotional package, I created this landing page to pique interest and build credibility, with the end goal of driving downloads.

Creative process

The biggest issue I saw with the guide and their promotional efforts were that they weren't selling the benefits hard enough.

Their software had amazing results — but many of those results were buried deep in their content, rather than kept front and center in their prospects' minds.

This landing page brings out 3 of the most compelling results that their software was capable of, making it impossible for readers to miss.