Content Promotion Email Blast

Project background

This was a newsletter blast to the company's existing subscribers alerting them to the new content we were releasing.

The idea was to build interest and intrigue with the copy, helping to spur increased downloads.

Creative process

I went through the promotional packet and took out the pieces of data that I felt would be most compelling to their target audience, then teased those data points with bite-sized bits of copy.

The idea was pique their interest enough to get them to download the pamphlet, if only to see the answer to their question.